Revolutionizing Product Photography With AI

About the client

Southern Glazer’s Wine and Spirits, also known as SGWS, is the largest wine and spirits distributor in the United States. With operations in 44 states, the company offers a wide range of products, including wine, spirits, beer, and non-alcoholic beverages, to retail stores, restaurants, and bars. SGWS is committed to delivering exceptional customer service and innovative solutions to meet the evolving needs of the beverage industry.

Opportunity

Southern Glazer’s Wine & Spirits (SGWS) recognized that the complex regulations governing the alcohol supply chain introduced unique challenges for wine makers. One of the biggest hurdles was the amount of time winemakers spent managing product data and photography for distributors. SGWS wanted to differentiate itself from other distributors by providing tools to streamline these processes and enable winemakers to focus on what they do best – making great wine.

Solution

Our team turned to emerging technologies to build an iOS application that leveraged machine vision and AI. Our team recognized that the key to successful adoption would be creating a simple, user-friendly experience that winemakers could easily integrate into their daily routines.

The resulting app guides suppliers through the process of capturing product images with the assistance of our AI algorithm, which optimizes settings for the perfect picture, including lighting, pixel counts, background, and product distance. After taking the photo, the AI engine pre-populates the product catalog, cropping the bottle and replacing the background with high-quality stock photography, and accounting for product attributes like bottle and top type.

The app has the potential to be a game-changer for SGWS and its winemaker partners by significantly reducing the amount of time winemakers spend on administrative tasks and fast-tracking new products to market.

By solving a problem for winemakers, SGWS has deepened its partnerships with them and become more indispensable to their business. The integration of our tools into the day-to-day activities of winemakers has created longer-lasting partnerships and helped SGWS drive revenue opportunities. We are proud to have been a part of this success story and look forward to continuing to help SGWS innovate and grow.

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