Unusually insightful.
Our Comprehensive Analysis of 100s of Digital Transformation Journeys Identifies the Core Pillars of Success. We Implement Them to Drive Your Growth and Achieve Results
GenAI is Now Packaged Software
Chief Information Officers (CIOs) are responsible for managing their company’s technology infrastructure, ensuring that it is secure, reliable, and meets the needs of the business.
Digital Is More Valuable
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Capture Future Value Now
The Power of Visionary Storytelling and Investor Engagement If your digital transformation is not creating immediate lift in your market capitalization, they you are doing it wrong. Non-digital executives often rely on debt as their […]
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Create 6 Times More Value Per $1 Of Revenue
The Importance of Adapting and Shifting Mindsets What does a 25-year old at Uber know about the Taxi and Limousine Services industry that a 25-year veteran of the taxi industry does not? Taxi executives are tied to […]
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Digital Leaders Spend 5 Times More On Growth & R&D
In today’s digital era, businesses must embrace the benefits of digital revenue models to stay ahead of the competition. This blog post will discuss how digital companies leverage increased gross margins and lower capital intensity […]
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Growth First, Profits Second
The Impact of Revenue Multipliers on Business Growth and the Shift to a Market Share Mentality In the digital era, revenue multipliers play a significant role in driving the rapid expansion of enterprise value. This […]
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Digital Produces Stronger Financials at Scale
Leveraging Digital Technologies for Reduced Distribution Costs and Enhanced Profitability The digital age has brought about a unique advantage for businesses. Digital products and services have nominal distribution costs and low marginal costs, creating higher […]
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Do Not Lose the Customer Relationship
If you are partnered with a company that owns the customer relationship, only one of you will thrive. HINT: It’s not you.Many organizations opt to collaborate with digital upstarts to reap benefits like new revenue […]
Define Your Future
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Want To Be a Victim of Digital Disruption?
Deciding to be a digital disruptor requires unwavering leadership and a tremendous amount of courage. A CEO must be willing to commit to significant investments, embrace change and risk failure.
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Traditional Companies Can Become Digital…Just ask Domino’s
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith “In a revolution, as in a novel, the most difficult part to invent is the end.”– Alexis de Tocqueville […]
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Create a 7-Year Vision Before the Quarterly Plan
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Amazon is a great example of repeatedly delivering on an exponential growth approach. Because the company took an exponential […]
The Future Is Predictable
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Organizations Have Until 2030 To Succeed In Digital Transformation
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smithhttps://www.amazon.com/Day-Before-Digital-Transformation-transformation-ebook/dp/B08LX1GYMQ Do great leaders create the times, or do the times create great leaders? This question has been debated throughout […]
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The Pace of Disruption Is Accelerating
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Many people do not realize that highly disruptive shocks that reshape the world’s economic landscape have happened with regularity […]
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The Decreasing Timeline to Achieve Unicorn Status Should Terrify Non-Digital Companies
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Not only do disruptors come on fast, but they are getting even faster. The disruption market has become so […]
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Disruptors Surprise Linear Thinkers
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith In a memo from Jeff Bezos in the early 2000s to his entire organization of 150 people at Amazon, […]
The Four Digital Transformation Patterns
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Transformation #1 Of 4: Customer Engagement
As we outlined in the Domino’s case study, organizations that pursue this strategy develop deep expertise in customer behaviors and exploit those behaviors through direct digital engagement and innovative marketing without making significant changes to […]
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Transformation #2 Of 4: Support Systems
This transformation strategy focuses on building a digital ecosystem around a product or service to dramatically reduce costs or substantively improve the efficiency and effectiveness of operations. Organizations that pursue this strategy develop deep expertise […]
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Transformation #3 Of 4: Connected Product
Organizations that pursue this strategy add technology into their products or services. This allows them to add new, differentiating functionality and to be the best at exploiting data on how the product or service is […]
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Transformation #4 Of 4: Digital Platform
This type of transformation creates a business that delivers value for customers through pure digital products or services. This strategy is the gold mine of the Digital Age because it delivers high gross margins at […]
Adopt A Digital Mindset
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Product-Centric Growth Trumps Sales-Centric Growth
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith It is common for organizations today to launch an app and spend large sums of money to acquire users […]
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Great Experiences Start With A Simple Utility
There is an adage in jazz, “It’s the notes you don’t play that matter.” The same is true for digital solution design. Creating a simple and scalable experience is extremely hard and requires steadfast discipline. […]
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Activate and Retain Users Before Scaling
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Another common mistake made by new digital leaders is investing significant capital into customer acquisition before demonstrating that early […]
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Make Products Difficult to Abandon
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith In late 2018, the hashtag #DeleteFacebook started trending on Twitter after it was revealed that Facebook was used to […]
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Onboarding is an Overlooked Goldmine
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Onboarding is the most underappreciated factor for driving long-term retention. The longer customers stay engaged with your digital offerings, […]
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Customer Success is Your Success.
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Customer success puts customers (or users) at the center of your digital offering strategy. The goal is to maximize […]
Own Digital Completely
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Walmart Got a Lot Wrong Before Getting It Right
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith In the early 2000s, Walmart’s online business was lagging. It was late to the eCommerce market as its executives […]
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Follow Your Vision, Not the Competition
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith The first step to any digital transformation is to develop a digital strategy that is unique to your organization. […]
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You Cannot Outsource or Acquire a Digital Transformation
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Many organizations start by deciding to outsource their digital transformation efforts. Because it is difficult to change a culture […]
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Digital Transformation Must Be Top-Down and Inside-Out. CEO or CFO Not Bought In? Enjoy Golf!
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Successful digital transformation occurs when the current leadership team accepts responsibility for the digital vision, strategic direction, and a prioritized […]
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Business Leaders Must Drive Transformation, Not CIOs or CDOs
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Many CEOs and executive leaders now know they must do something about digital and understand that successful digital efforts […]
No Decision Is a Decision
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Avoid the Politics of Stalemate
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith In 1519, Captain Hernan Cortes landed in Veracruz and immediately ordered his men to burn the ships. One of […]
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Inoculate Innovation From Corporate Anti-Bodies
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Taking time to build traction is what defines an exponential growth approach, and it requires a level of patience […]
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Do Not Be Late to the Game
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith As we have shown, the window of opportunity is closing, and traditional companies will increasingly be squeezed out of […]
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Understanding Disruption Isn’t Hard
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith The planning process does not begin at the annual strategic planning meeting or even shortly before. Most of the […]
Transforming Growth
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Brand Is No Longer About Name Recognition
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith The stories the world uses to describe your organization are outcomes of previous experiences. Businesses are usually rewarded for […]
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As An Organization’s Value Proposition Changes, So Will Its Buyers
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith As an organization’s value proposition changes, it is likely the target buyer also will change. The more digitized the […]
CIO Topics
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Put Data At The Center
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Data is the easiest raw material to launch and update new products and services. It is the core underlying […]
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Appoint A Data Chief
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith There is one major exception to introducing a new C-level role: A senior position with the word ‘data’ in […]
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