Positioning a parenting app for success

About the client

Baby Bundle is the essential one-stop parenting app for new parents focused on raising healthy happy newborns.

Opportunity

Baby Bundle is the essential one-stop parenting app targeting first-time mothers in the United States and the United Kingdom. This demographic spends an average of $13,000 on a child annually and consume on average 8.3 hours of parenting media daily.

Solution

Baby Bundle engaged our team to develop a world-class experience to provide easy access to parenting and health guides, online support communities, and digital tools including baby monitoring, growth, vaccination tracking, and photo journals.

Through market research and competitor assessments, we helped Baby Bundle identify its differentiation and position for success.

From feeding trackers to sleep monitors, diaper changes to pump monitors, Baby Bundle was positioned as one of the most comprehensive solutions on the market.

Working with smart baby product manufacturers from baby monitors to wetness sensors, Baby Bundle was positioned as an aggregator of data from multiple baby products.

Award Winning

Baby Bundle received critical acclaim across the industry including being awarded Apple’s Editor’s Choice Award.

White-labeling

The success of the Baby Bundle platform has led the team to begin development on converting the platform to a licensable product for brands, mom-influencers, and content creators. With a flexible and award-winning experience, many brands are looking to leverage the the platform to create parent diaries and generate first-party data from parents.