This type of transformation creates a business that delivers value for customers through pure digital products or services. This strategy is the gold mine of the Digital Age because it delivers high gross margins at […]
Organizations that pursue this strategy add technology into their products or services. This allows them to add new, differentiating functionality and to be the best at exploiting data on how the product or service is […]
This transformation strategy focuses on building a digital ecosystem around a product or service to dramatically reduce costs or substantively improve the efficiency and effectiveness of operations. Organizations that pursue this strategy develop deep expertise […]
As we outlined in the Domino’s case study, organizations that pursue this strategy develop deep expertise in customer behaviors and exploit those behaviors through direct digital engagement and innovative marketing without making significant changes to […]
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