Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith It is common for organizations today to launch an app and spend large sums of money to acquire users […]
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith In late 2018, the hashtag #DeleteFacebook started trending on Twitter after it was revealed that Facebook was used to […]
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Customer success puts customers (or users) at the center of your digital offering strategy. The goal is to maximize […]
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Onboarding is the most underappreciated factor for driving long-term retention. The longer customers stay engaged with your digital offerings, […]
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Another common mistake made by new digital leaders is investing significant capital into customer acquisition before demonstrating that early […]
There is an adage in jazz, “It’s the notes you don’t play that matter.” The same is true for digital solution design. Creating a simple and scalable experience is extremely hard and requires steadfast discipline. […]
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