Organizations that pursue this strategy add technology into their products or services. This allows them to add new, differentiating functionality and to be the best at exploiting data on how the product or service is […]
As we outlined in the Domino’s case study, organizations that pursue this strategy develop deep expertise in customer behaviors and exploit those behaviors through direct digital engagement and innovative marketing without making significant changes to […]
Deciding to be a digital disruptor requires unwavering leadership and a tremendous amount of courage. A CEO must be willing to commit to significant investments, embrace change and risk failure.
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