Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Not only do disruptors come on fast, but they are getting even faster. The disruption market has become so […]
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith There is a lesson that successful digital leaders have learned. It is the importance of breaking digital efforts into […]
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith It is common for organizations today to launch an app and spend large sums of money to acquire users […]
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith In late 2018, the hashtag #DeleteFacebook started trending on Twitter after it was revealed that Facebook was used to […]
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Customer success puts customers (or users) at the center of your digital offering strategy. The goal is to maximize […]
Originally published as part of, “The Day Before Digital Transformation” by Phil Perkins and Cheryl Smith Onboarding is the most underappreciated factor for driving long-term retention. The longer customers stay engaged with your digital offerings, […]
There is an adage in jazz, “It’s the notes you don’t play that matter.” The same is true for digital solution design. Creating a simple and scalable experience is extremely hard and requires steadfast discipline. […]
Designing for a connected world demands a different approach from designing for digital or physical products alone.
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