AI for enterprise is here. Now is the time to capitalize on digital transformation.
Unlock our book “The Day Before Digital Transformation” and get our step-by-step framework on how to digitize your products, services, and ways of doing business.
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Here comes the boom.
There are less than 7 years left to win the Digital Age and the pace of innovation is accelerating.
What does digital transformation even mean?
What’s in the book
Success in the Digital Age is about using digital technologies to create new—or modify existing— products, services, and customer experiences. This book provides the foundation business leaders need to filter through the noise of buzzwords and technology trends to truly take control of their digital transformation efforts.
The authors share insider knowledge gained by working with leaders of corporations, non-profits, and governments across the globe over the past four decades on how to successfully define and implement a practical digital vision and strategy for your business.
“Today, every organization aspires to be digital, but it is not a silver bullet or a giant leap. It is a series of actions. The Day Before Digital Transformation takes leaders and senior managers through this journey. In addition, it offers a framework and a guide on how to deal with real-world problems when activating true digital.”
Tarun Kohli, Head Innovation Lab
Key Strategies for Transforming Products & Services
Four core strategies
The Day Before Digital Transformation helps business leaders on what’s needed to ensure that your organization is on the winning side of digital transformation. We identified four emerging patterns for digital transformation. With these core strategies, companies can change their approach from reacting to competition to making the competition react to them!
Customer Engagement Transformation
Maintaining the same product or service while developing capabilities in directly engaging with customers.
Market Attributes
Low Margin
High Volume
High Customer Churn
Support Systems Transformation
Maintaining the same product or service while developing deep capabilities in the product or service lifecycle to maximize delivery efficiency.
Market Attributes
Low Margin
High Volume
Low Customer Churn
Connected Product Transformation
Incorporating sensors and intelligence into products or services to deliver smarter solutions and improve product and/or service utilization.
Market Attributes
High Margin
Low Volume
Low Customer Churn
Digital Platform Transformation
Creating pure digital product or service offerings based on existing internal capabilities.
Market Attributes
Medium-High Margin
High Volume
Customers often on competing platforms concurrently
“Readers should consider not reading this book if they are comfortable being left behind. To ignore its messages is at your and your organization’s peril!”
Brian Lurie, Founder Aliro, CIO Gardner Denver, Teleflex and Stryker
Meet the Authors
Phil Perkins
Managing Partner, Fulton&Co
Phil has spent over 20 years collaborating with business leaders to create and scale unique opportunities. He has founded or led significant pivots to businesses that generate a combined $250M+ in annual revenue and have produced over $200M+ in liquidity events.
He has co-founded or led significant pivots for businesses currently generating a combined $400M+ in annual revenue across Fulton&Co, Rocket Wagon, Slalom Build (intrapreneur), Regroup Therapy ($125M exit), MashNetworks, and Student Brands ($58M exit).
Cheryl Smith
CIO Emeritus, McKesson (Fortune 10) & WestJet
Ms. Smith is a key industry “go to” person when an organization is faced with a particularly challenging IT crisis or need— corporate mergers and acquisitions (4 companies in 4 years at KeySpan) or divestures ($20B corporate split at Cendant); massive organic corporate growth ($40B in 4 years at McKesson); strategic system ‘saves’ (system for 1.3M employees at the NHS in the UK; major customer billing system at Verizon).
Recently she was the EVP and Interim CIO of WestJet Airlines, the 2nd largest Canadian airline, responsible for transforming the company’s IT applications, operations, and infrastructure into one of the most technologically advanced in the airline industry. She was the CEO of a technology startup, utility.net, which offered Broadband over Power Line (BPL).