Making fitness fun in communities

About the client

Founded by the former Head of Digital for Nike, Sandlot is on a mission to democratize and unite fitness by empowering independent fitness instructors to connect with fitness enthusiasts.

Opportunity

There are 10 times more personal trainers and fitness instructors (450k) than big-box gyms, health clubs, and boutique stores (41k). Trainers are doing all the work, but 99% of them can’t make a living. Sandlot puts them back in control of their destiny while also bringing together communities to do fitness together in the real world.

Solution

Sandlot is a technology-enabled community platform, currently launched on both iOS and Android, that connects and empowers people who want to be healthier, both physically and mentally. Sandlot uses GPS and social to connect people turning every field, park, garage, or beach into a a location to connect with friends and workout.

Community

Sandlot’s massive potential exists in its community and the tools provided to trainers to manage their clients. Sandlot allows the immediate activation of large fitness communities, connecting trainers, groups, and athletes while also unleashing the community as a content engine. Sandlot brings all of the tools that are currently spread across Meetup, Facebook, SMS, and Email into one place for easy and friendly coordination in the real world.

Launch

In April 2022, Sandlot launched a first-of-its-kind fitness festival called Sandlot JAX in Jacksonville, FL in partnership with companies GORUCK and Niantic (creators of Pokémon GO). Thousands of athletes and community members participated in events from Savage Race obstacle courses to Fit Talks with a range of speakers – including John Hanke, CEO and Founder of Niantic. The event created incredible buzz in the city of Jacksonville and is expected to sell out next year. This marks the beginning of a regional growth strategy as Sandlot becomes adopted by more and more communities.

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